WHY PCN

Thank you for visiting Pure Charge Nutrition!  PCN is a company that is dedicated to providing plant-based protein supplements the way they are meant to be; extremely clean, healthy, natural and purposeful.  We pride ourselves on delivering quality, flavor and functionality with the fewest possible number of ingredients in each of our products.

Hello, my name is Igor Mihajlovic and I am the president and founder of Pure Charge Nutrition. For 20 years, as a certified personal trainer, sports performance and fitness nutrition specialist, I have been successfully providing lifestyle coaching, nutritional guidance, and personal training to a wide range of clients. 11 years ago, I decided to stop consuming meat, dairy and egg products as I noticed how badly those foods were affecting my health, performance, recovery, energy and digestion.  Over time, I also realized how consuming these animal products is extremely damaging to our environment and animal welfare.   

Learning about all these amazing benefits of being on a plant-based diet, made me very excited to continue that lifestyle and never look back!  However, making a switch from dairy based protein supplements to plant based ones was very difficult as most of the plant based protein supplement brands I tried were not very palatable and formulated clean. It was this experience that motivated me to develop my own plant-based protein product that is not only great tasting, but pure, simple, made with premium, organic, yet very few ingredients.  My product is not only free from artificial additives, colors, sweeteners and flavors, but also from natural “junk” such as sugars, bulking agents, stabilizers, emulsifiers and fillers. 

Consumer's health is my #1 priority!